After the success of CeraVe’s live stream event in our studio, Coyne PR brought Charles River Media Group to New York City to produce the broadcast of the CeraVe – Cleanse like a Derm event. This event brought in dermatologists and skincare social media influencers to teach consumers how to #CleanseLikeaDerm. This was CeraVe’s first global broadcast in front of a live studio audience and was hosted by two of the biggest dermatologist influencers on social media – Dr. Dustin Portela (@208skindoc) and Dr. Michelle Henry (@drmichellehenry.) Joining them on stage was content creator Avani Gregg (@avani), who has amassed more than 41 million TikTok followers. According to Coyne PR, during the week of the event sales of CeraVe’s core cleansers were up more than 52% versus the same period in the preview year. Read more from Coyne PR here.