Charles River Media returned to the Ig Nobel Prize ceremony to broadcast their 34th “First Annual Prize” ceremony. The ceremony honors scientific achievements that celebrate unusual and imaginative discoveries in science, medicine, and technology, including a team that showed after 350,757 experiments, a coin is more likely to land on the side that started, and that the people famous for having lived the longest tend to be from places with poor recordkeeping CRMi was brought on by long time partner Bruce Petschek to broadcast the first in-person ceremony since the pandemic. The broadcast garnered worldwide coverage in the New York Times, Thai PBS, The Guardian, Telemundo, Japan’s NHK World, among many others, with our team directing and leading the stream from MIT (The Massachusetts Institute of Technology) in Cambridge. CRMi worked with the BBC and Science Friday to deliver audio files from the event for their platforms. The team is excited for the 35th First Annual ceremony next year and remember – “if you didn’t win an Ig Nobel prize tonight- and especially if you did – better luck next year!”

Listen to Science Friday’s coverage of our recording here.