In 2018, Jackson Laboratory (JAX) reached out to Charles River Media to film multiple videos highlighting their facility and culture in Ellsworth, Maine. JAX is an independent laboratory and nonprofit biomedical research organization, focusing on genomic solutions and empowering the global biomedical community. CRMi filmed a facility overview video using drones and a RED helium camera, highlighting JAX’s advanced technologies. We also attached GoPros to conveyor belts to show the process of JAX’s high-tech machines. In addition, we conducted interviews over several days and produced multiple deliverables. Today, this production with JAX continues to be a great example of our work both interviewing key stakeholders and showcasing technology.