Survive & Thrive – COVID-19 Celebrity Challenge
On April 22nd, Charles River Media Group (CRMG) live streamed the Survive and Thrive Covid-19 – Celebrity challenge fundraising event for Abacus Health Products to support the Arthritis Foundation. The producers and writers of the event were based in The United States, London, and Israel, and the show was hosted by Matt Iseman (American Ninja Warrior, Celebrity Apprentice).
Several celebrities featured throughout the program, notably the NFL’s Rob Gronkowski and model Camille Kostek as they competed against others, including former linebacker Brian Urlacher, fitness trainer Harley Pasternak, and former fullback Chris Gronkowski.
Award winning chef Ming Tsai also participated in a special segment where he prepared a full recipe.
Check out the full breakdown of CRMG’s work on Clutch, or read highlights from our client’s review below along with stills from the event:
Describe the project in detail.
The scope and details of this project kept on changing and expanding almost on a daily basis. What started as an ask for a 4-6 person roundtable discussion hosted via Zoom conferences, turned into a 10 celebrity fundraiser event complete with ex-nfl players competing against each other in video conference challenges, interesting conversations with renowned Chef’s and other celebrity personalities.
We wrote the script, and coordinated on logistics with CRMG, and we needed a partner that understood the nature of this unique event, and be a bit flexible with our team, and as those details changed, CRMG was flexible and accommodating!
What did you find most impressive about this company?
I was really impressed with their fearless and accommodating nature in the face of a project that wasn’t ideal. It was a beast, it was a challenge, I personally was concerned about a number of possible outcomes or technical snags that CRMG helped us circumvent and plan for.
They were a steady and trustworthy hand, and I knew that whenever I was on a call with Don or Jon or Mike, etc I would feel supported, on the same team, and reassured that no matter what was being asked or thrown at us, we had the team to see it through in a successful manner. Never a moment of panic! Despite many opportunities for such moments… : )
Are there any areas for improvement?
I couldn’t have asked for more from this team. They gave it everything they had, they were flexible enough to understand the unique client and circumstances, and they did it all while safely physically distancing, keeping everyone in their studio clean and healthy, and they helped CBDMEDIC and myself look GREAT after this was all said in done. I hope we get another project like this JUST so that i can work with Don and the team again.