And… Cue the fire

For a recent commercial shoot for ApplianceZone.com, we decided to play with some effects to really capture the catastrophe of appliances gone wrong!  We started by picking up a chicken and lighter fluid, chopped off the back of a mini-fridge, destroyed a microwave with hidden holes and smoke, and had random kitchen objects flying slow-motion across the screen.  Needless to say, we had a little fun creating this TV spot!

Stay posted for a video of our adventures behind-the-scenes.

 

Filming in the Rain….

Last week we had a blast wrapping up a 3 Day Project for The Tufts Institute of the Environment. Charles River Media Group is creating 3 videos this summer highlighting some of the programs and initiatives that TIE supports. These films will showcase their TELI program, TIE Fellow, and WISS (Water: Systems, Science and Society). We filmed at their Medford and Grafton campuses as well as near the Mystic River in Alewife. We were on our last set of interviews when mother nature decided to dump some rain on our crew. Fear not, the gear was well protected.

From the Tufts website:

The Tufts Institute of the Environment (TIE) is an interdisciplinary, university-wide education and research institute devoted to advancing and disseminating knowledge about the many ways that human interactions affect the environment. TIE brings together existing environmental efforts at Tufts and helps to catalyze new research, outreach, service, and teaching initiatives.

 

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